Neighbourhood Buzz is Canada’s leader in content and social media marketing for Property Management. By empowering property managers, residents and local businesses through communication, Neighbourhood Buzz aims to bring the community to life.
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Neighbourhood Buzz and Vertica Resident Services launch mobile websites.
TORONTO, ON – February 14, 2013 – In response to the rapid rise of mobile usage in Canada, Neighbourhood Buzz has launched an industry-leading mobile website product that features GPS technology for apartment hunters. Vertica Resident Services has partnered with Neighbourhood Buzz to launch this white labeled, mobile-optimized site for their national residential apartment portfolio. Now, when a prospect visits Vertica’s corporate website or any of their other individual property specific websites, from any mobile device, they will instantly be redirected to the mobile site. The mobile experience for the websites strives to replicate the user experience from a computer with the goal being to further enhance an apartment hunter’s search on the go.
“Mobile usage already accounts for 11% of our website traffic, and we only expect it to rise in the future.” said Laura Holland, Vice President of Vertica Resident Services. “The user experience has always been important to us for any marketing initiatives we undertake. Now with our mobile optimized websites, prospects will be able to quickly find the perfect Vertica apartment home closest to them and easily contact our leasing consultants. ”
The mobile websites employ user location data to map out a property management company’s nearby apartments, as well as generating a route from the user’s current location to the apartment building. Other features include mobile-optimized design, ‘One-click’ call and email functionality, local amenities mapping, standard rental rates, easy browsing and downloading of suite pictures, floorplans and application details.
“Today’s renters rely heavily on the internet to do research before walking into a building. They form opinions before you’ve even talked to them. It’s kind of scary.” says Steve Ballantyne, Co-founder of Neighbourhood Buzz. “We are giving the growing number of mobile users a premier first impression of Vertica buildings. A simple user experience will have people across mobile platforms calling, emailing, and visiting Vertica’s buildings quickly and easily.”
Experience this fresh take on mobile for apartments. Go to m.vertica.ca on any phone today.
About Vertica Resident Services
Vertica Resident Services is a multi-residential property management company that manages apartments for rent across Canada. Vertica’s philosophy is to ensure “Living made easy” for residents by providing superior satisfaction and value to residents.
About Neighbourhood Buzz
Founded in 2010, Neighbourhood Buzz, Inc. provides industry-leading digital marketing services to Canada’s largest & most progressive property management companies. Based in Toronto, Neighbourhood Buzz is committed to helping clients build online marketing assets using mobile, social & content marketing systems improving lead generation & resident retention. For more information visit: http://neighbourhoodbuzz.com/
Neighbourhood Buzz Launches Complete Reputation Management Solution for Property Managers
TORONTO, May 28, 2012 - Neighbourhood Buzz announces the launch of two new services for property management companies to help them take control of their brand’s reputation on the web. The Neighbourhood Buzz reputation management tool allows clients to listen to what people are saying about their brand, while community blogs offer control and influence on their brand’s image.
“Whether we like it or not, in today’s social world people are talking about your business online,” says Steve Ballantyne, Founder of Neighbourhood Buzz. “With our reputation management tool and community blogs, property managers are able to listen then influence what people are saying about them online.”
In the past, companies were able to control information the public received, but with review sites and social media, customers are now producing their own information about companies. With the reputation management tool, brands have the opportunity to monitor what is being said about them any time and everywhere online. Neighbourhood Buzz offers reputation management software to clients in order to listen and gauge their online presence.
The community blog is a tool for property management companies that has benefits for both prospective renters and current residents. Fresh and relevant blog content will help properties be found organically in search engines by prospects looking to rent. The blog is also a resource for residents regarding their questions, needs and opinions. The community blog will stimulate communication with residents online, offering them community information in and around the area.
“Community blogs can save a company up to 50 per cent on adwords by driving traffic organically,” says Ballantyne. “Blog content also helps protect your online reputation, people find your brand’s content instead of the angry tenant blog post from years ago that is tarnishing your brand’s image.”
About Neighbourhood Buzz
Neighbourhood Buzz is Canada’s leader in content and social media marketing for Property Management. Based in Toronto, Neighbourhood Buzz is committed to innovative solutions for improving multi-family marketing, customer service and reputation management. By empowering property managers, residents and local businesses through communication, Neighbourhood Buzz aims to bring the community to life.
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