Facebook Contest Case Study

Overview: One of Canada’s leading property management companies retained Neighbourhood Buzz to engage their residents on Facebook. In response, Neighbourhood Buzz developed, designed and managed a contest for the Facebook page of one of their premier rental communities.

Goal: Increase loyalty, engagement, and sense of community with residents.

Objectives:

1) Increase likes on the “Fifty on the Park” Facebook page.
2) Increase engagement among residents.

Results over 30 day period:

> Reach of Facebook page grew over 10,000% percent from 65 to 5,655 views.
> Likes grew by 54% from 42 to 65.
> People talking about your page grew over 1,975% from 12 to 249.

 

How a contest impacted Facebook reach, views, and likes.

How a contest impacted Facebook reach, views, and likes.

 

Conclusion: By engaging and having fun with residents, the property management client saw significant gains in audience for their Facebook marketing efforts. This was a direct result of enabling residents to use their social media networks to do the marketing for the building.

 

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