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My social media preview is less visual, what's going on?

Facebook is known for constantly refining their edgerank algorithm. The most recent changes have prioritized status updates over pictures. Let’s take a look at what this means.   EdgeRank   First of all, here’s a quick refresher on Edgerank. A brief explanation from techcrunch.com describes EdgeRank as follows: Facebook’s news feed ranking algorithm (widely known as EdgeRank) […]

Google Keyword Competition: The best value in Canada for apartment marketers may surprise you

ANALYSIS: Canadian competitive landscape for apartment keywords in Google search results. At Neighbourhood Buzz, we like to keep our eye of the landscape of search engine competition for apartment hunters across Canada. We digitally toured our great nation a mari usque admare (sea to sea) via Google to check out how competitive the keywords are. […]

Facebook Contest Case Study

Overview: One of Canada’s leading property management companies retained Neighbourhood Buzz to engage their residents on Facebook. In response, Neighbourhood Buzz developed, designed and managed a contest for the Facebook page of one of their premier rental communities. Goal: Increase loyalty, engagement, and sense of community with residents. Objectives: 1) Increase likes on the “Fifty […]

Facebook metrics – What do they all mean?

Since Timeline rolled out for Pages, Facebook has been constantly updating and improving analytics for page admins. Numbers are great for reviewing your content strategy, but what do all of these numbers mean? We went straight to the source to pull together definitions of the metrics that we use most often. What metrics are available […]

How to make your Facebook page more popular

The secret to getting more likes, comments and shares on Facebook Property Management companies using Facebook often ask the common question to Neighbourhood Buzz, “How do we get a bigger audience?” We have a few in-house tricks, including fun contests and posters around the property (ASK US for more suggestions). But what are the best […]